The New Basics

I helped the education advocacy organization People for Education develop an online campaign that encourages parents to consider "The New Basics." What are they? A series of skills researchers, educators and parents deem essential to education, to help students prepare for the world today and tomorrow.

PFE1-revision
PFE2-revision
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PFE Mid Frames
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Creative Direction: Ben Playford & Josh Haupert
Strategy: Sandra Moretti
Illustration: Wenting Li
Animation: Heung Lee´╗┐
Audio: Grayson Music